Trade Show Lead Generation, What's Next?

OK so you say you did your part and generated lots of leads at your last show, now what should you do with them so they are the most effective.

For starters lets hope you collected your leads the right way with an electronic lead scanner. The other most common way is collecting business cards in a fish bowl. Did you offer a prize for those business cards? If so you probably have a mix of qualified leads, people that are actually interested in your product and want to learn more along with the others that are just trying to win that iPod you were raffling off.

Take my advice and go the electronic way, you will save yourself a lot of grief and extra expense in the long run if you just collect up business cards. Don't forget you still have to pay for somebody's time to type or scan all of that information into your database and more often than not it never gets done.  If you have a firm commitment to the process and a dedicated employee to sort through the leads, add them to your content manager and send them out to the sales team then by all means you are right on track.

The main thing is that you have to follow up on those leads as fast as you can, preferably within a week or two after the show or better yet even while the show is still running.

We can be an outsourced arm of your trade show marketing department, train your staff on lead generation best practices and follow up procedures.

You know you spent so much money on getting to the show, in this economy can you really afford to not make sure you get the most return on investment out of it? Tradeshow newsletter marketing thanking prospects for visiting your booth is the cheapest way to turn your leads into cash compared to the rest of the money you spent going to the show.